Course Content
Introduction: Unlocking the Power of Local SEO
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Module 1: Keyword Research
1. What is a Keyword?
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2. Keyword Research Demystified – The Effective Way
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3. Decoding Search Intent – Crafting Content That Resonates
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4. Keyword Types Unlocked – Primary, Secondary, and Supporting
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5. The Long-Tail Advantage – Keywords With Niche Opportunities
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6. Keyword Research using Free Tools
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7. Advanced Strategies: Keyword Research with Paid Tools
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8. Keyword Clustering – Organizing for Maximum Impact
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9. Topical Maps Simplified – Laying the Foundation for Authority
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10. Keywords and Page Mapping
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11. Keywords in Domain Name (EMD) Vs Branding
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Module 2: Local SEO
1. What is Local SEO?
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2. Google Business Profile Optimization
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3. Top Local SEO Ranking Factors
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4. Location-Based Pages: Attract Local Customers
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5. Geotagging Images
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6. Local SEO Tools & Rank Trackers
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7. Local SEO Audit: Fix What’s Holding You Back
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8. Downloadable Local SEO Checklist
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